Earth Day: Sustainable Forestry Myths Debunked
At PFL, we’ve always considered ourselves close to nature, and by that we aren’t referring to the fact that we could throw a rock out our back door and hit a mountain range. As fans of Earth Day, we...
View ArticleHow to Create a Brochure That Isn’t Boring
Brochures…the ultimate snooze topic, right? Wrong. While your initial thoughts around brochures are probably tied to oceans of text, hard core drop shadows, and a criminal amount of clip art, brochures...
View ArticleIt’s a Date: How Calendars Help Customers Connect with Your Brand.
Evernote, Trello, Asana, Wunderlist. There are lots of tech options out there for scheduling and keeping track of your day. And many of them are great tools. But no matter how many fancy online...
View Article6 Myths about Direct Mail that are Total Bull
When someone’s drowning, do you throw more water in the pool, or do you throw them a flotation device? We vote the floaty. In the same vein, with the rising tide of emails your prospects face, why...
View ArticlePFL Partners with Fro Knows Photo for Sleek Print Design
One of our favorite things about what we do is when we get to see the joy our work brings to others. We’ve always defined our success by our customers’, and seeing that success and satisfaction in...
View Article6 Rules to Make Anyone Better at Writing Content
Focus on the customer When potential customers read content, in the back of their mind a little voice is asking, “What’s in it for me?” Always be answering that question with your copy. Wondering...
View ArticleWhat is Embossing or Debossing?
Embossing and debossing are two techniques used to either impress or depress an image into paper. Both are popular and are great for giving your print piece a fresh, contemporary feel. Deciding which...
View Article6 Ways to Sell with Storytelling
In the early 1960’s, a track and field coach out of Oregon had a ritual he lived by. At the start of every season, he could be found in the locker room, wrapping a measuring tape around the feet of...
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